My company is green, so am I: the relationship between perceived environmental responsibility of organisations and government, environmental self-identity, and pro-environmental behaviours

Abstract To reduce environmental problems, citizens, governments, and organisations need to take action their impact. In the current paper, we tested if how perceived responsibility of government is related pro-environmental behaviour acceptability policies among employees, customers, citizens. We hypothesised that stronger government, self-identity citizens because they are a part organisation. self-identity, in turn, positively range actions as well policies. our hypotheses three studies. found indeed employees customers A was turn actions. An alternative explanation for findings those with more likely become customer at an organisation strong responsibility. However, support who chose did not freely choose be organisation, suggesting does fully explain findings. Furthermore, report when stronger. higher aiming promote energy savings. Our line social identity theory, which states people partly infer see themselves based on groups belong. have important practical implications governments behaviour. Specifically, impact clearly communicate this, may also do so.